that the industry has advanced to a tipping point, and focusing the discussion on “UA 101” approaches and traditional advertising tactics is not enough. There is a need for an evolved approach to UA, one that connects the dots in data, science, human behavior and creatives in order to elevate the discussion and, ultimately, satisfy our demand for knowledge and our desire to drive profitable growth for our companies.
to change this by establishing a global organization dedicated to to advancing knowledge-sharing and best practice through the open discussion of lessons and learnings. The UA Society, which brings together UA experts willing, able and–most of all–committed to dedicated to advancing knowledge-sharing and best practices, is the fulfillment of my personal dream to make a real difference.
together to ignite a frank discussion around key topics of interest to our community. Our aim is to foster a genuine and valuable exchange aligned with our talents, passions and ambitions to do the best for our companies and our industry.
to apply for free membership in our invite-only organization. Join our quality conversation with like-minded UA experts from developing and publishing companies.
“Knowledge is most valuable when it is shared.”