Connecting the Dots | London 2016

Gallery UA Society Summit | London 2016

Gallery UA Society Summit | London 2016

UA Society Summit Event
22 September 2016

Skills Matter – {CodeNode}
10 South Pl, London EC2M 7EB


We are excited to announce UA Society: Connecting the Dots – London 2016 — the inaugural, invite-only event to encourage frank discussion, inspire knowledge sharing and host debate around ways to accelerate Mobile User Acquisition for excellent results.

Attendees are:

  • Experienced UA professionals with practical knowledge and proven skills
  • UA experts eager to participate in an open exchange of actionable insights (vs. ‘UA 101’)
  • Located in London or excited to make the trip

What attendees get:

  • Inside track on ideas and insights that are the centerpiece of a one-day, invite-only, sales-pitch-free, UA Society Summit event in partnership with Google & AppsFlyer
  • Open discussion and quality networking time with professionals, peers and UA Society members representing companies such as Space Ape Games, Rovio, Social Point, Wooga, Nordeus, Goodgames Studios, Ubisoft, Miniclip and more.
  • Connect with select 100 attendees from top gaming companies in EMEA
  • Curated presentations and lectures from 10am till 5pm; lunch served around 12.30pm
  • Evening networking with food and drinks from 5.30pm onwards

Of course, each attendee gets a free ticket, access to the event content from UA Society website and UA Society swag.


In Collaboration With

googlelogo     af_logo



09:45 Registration

10:00 Opening Remarks

10:30 Game Player Personality Types
Prof. Richard A. Bartle

11:00 Where it all starts: Media planning
Janos Perei

11:30 Tools to supercharge UA teams
Saikala Sultanova

12:00 Cultural differences’ impact on UA in Asia
Nasrin Chou

12:30 Lunch at Space Bar

13:30 Mastering Adwords: practical approach
William Planques

14:00 Expanding UA team capacity
Jonathan Winters

14:30 Mobile fraud management
Daniel Kahtan

15:00 Coffee break

15:30 Power of Branding
An Vu

16:00 Above the Line Advertising
David Mohr

16:30 Flipside of the Coin: Ad Based Monetisation
Mika Kuusisto

17:00 Summary & Networking


  • An Vu
    An Vu Small Giant Games

    An 8-year veteran of mobile marketing for games, An is currently Director of Performance Marketing at Small Giant Games and was previously the user acquisition lead at Rovio.

  • Daniel Kahtan
    Daniel Kahtan AppsFlyer

    Daniel has been involved in the high-tech and startup worlds for over 7 years, working in a range of strategic business roles. He previously worked at mobile gaming company, giving Daniel a complete understanding of mobile advertising and why app marketers need a mobile measurement solution.

  • David Mohr
    David Mohr GAMEVIL Europe

    Based in Berlin, Germany, David is General Manager at GAMEVIL Europe GmbH, a 100% subsidiary of GAMEVIL Inc., South Korea. An industry veteran of 17 years, he has a background in gaming journalism, advertising and management.

  • Janos Perei
    Janos Perei mercury black

    Seasoned digital marketer with core focus on advertising technologies and media management. Held various positions in marketing and advertising companies with key emphasis on setting up, managing and optimising performance based marketing activities leveraging online and mobile media outlets.

  • Jonathan Winters
    Jonathan Winters Miniclip

    Jonathan currently leads all User Acquisition projects at Miniclip. With 200 MAU across mobile, social and online platforms, Miniclip is one of Europe’s leading game developers and publishers. Jonathan is responsible for a wide range of marketing channels, which leverage the success of popular titles including: 8 Ball Pool, Soccer Stars and on a global scale.

  • Mika Kuusisto
    Mika Kuusisto Propagate

    Mika is an advisor and investor helping games companies to grow. Previously he was Chief Revenue Officer at Outfit7 in charge of all revenue streams for 250 MAU developer. Before joining Outfit7 he lead business development for Unity Ads, which under his leadership grew to be one the biggest video ad network for games

  • Nasrin Chou
    Nasrin Chou Space Ape Games

    Nasrin is a marketing evangelist with 8+ years of international experience in brand & digital marketing and project management. Led global projects in blue-chip companies such as Kimberly-Clark and Sanrio, as well as startups. She is now focusing on UA area, specialising in Facebook ads optimization & analysis, growth hacking and creative management.

  • Prof. Richard A. Bartle
    Prof. Richard A. Bartle University of Essex

    Award-winning game designer Richard Bartle co-wrote the world’s first MMO, MUD, in 1978. He’s been at  the forefront of the profession ever since. His famed Player Types model is the industry standard. He is currently Honorary Professor of Computer Game Design at the University of Essex, England.

  • Saikala Sultanova
    Saikala Sultanova Ubisoft

    Saikala enjoys working with integrated systems, creating efficient and sustainable UA strategies, execution and achieving results. She is currently the Director of User Acquisition for Ubisoft Mobile.

  • William Planques
    William Planques Google

    William has been working for Google in Dublin for 5 years. He started as an AdWords account manager for French SMBs before moving to the Appdev team, the AdWords sales team dedicated to App businesses. He is now in charge of advising top European app developers in their UA strategies.


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