Welcome to the UA Society

The UA Society is dedicated to taking Mobile App Growth to the next level. We bring together the top minds in our field offering best-practice discussions around mobile User Acquisition, Ad Monetisation and Growth. We’re a not-for-profit, global organisation and our annual UA Society Summit is your chance to discover the latest cutting-edge developments in Mobile App Growth and connect with other thought leaders in the wider mobile community.

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What drives the UA Society?


We recognise that the mobile landscape is constantly shifting, and traditional Growth tactics and “101” approaches don’t go far enough. Our evolved approach strives to connect creatives, data, and human behaviour to elevate the discussion around our industry’s strategy and techniques.


We are a global organisation, bringing together the brightest minds in the fields of UA, Ad Monetisation and Growth from all over the world. We’ve created a platform for industry experts to discuss, question and innovate with the goal of driving profitable growth for our members’ companies.


We want to challenge the way the industry thinks about Mobile App Growth – and that’s why we want you to join us. We’re not-for-profit and free to join, and always looking to foster those who bring the same high levels of talent, passion and ambition to this space.

Knowledge is at its most valuable when it is shared.

Saikala Sultanova


Bringing together the world’s brightest minds in User Acquisition, Growth and Creative Management, the 2021 Summit will be virtual and spread across 3 days.

On our sixth anniversary, the UA Society Summit 2021 ONLINE welcomed like-minded thought leaders in mobile app development or publishing and was focussed on sharing cutting-edge developments and the latest top knowledge in our industry.

NOTE: The UA Society Summit is open to mobile app developers and publishers only.

Knowledge Vault

Our Knowledge Vault is a space where you can check out presentations and recorded sessions from past UA Society events.

Access Guidelines

By registering to access the UA Society Knowledge Vault, you consent to adhere to the following guidelines:

  1. You represent a mobile app developing and/or publishing company
  2. You will treat knowledge and information shared in the Knowledge Vault with confidence and respect to its author
  3. The UA Society Committee can terminate your access at any time if you are found to be in breach of a professional Code of Conduct

New submissions are normally approved within 5 business days. If you have any questions or concerns, please email us.

Hey there!

Got a question, or want to chat to us about something?

Get in touch at welcome@uasociety.com and we’ll get back to you as quickly as possible.